Virtual Workforce Employee Resource Groups.
Support For Hybrid Organizations.
Teach Teams. Create Inclusion. Influence the C-Suite.
of Fortune 500 companies have ERGs. Qualtrics
But hardly any are prepared with innovations to handle virtual work, causing inclusion and business results to suffer.
Two major factors affect organizations more than ever – diversity and inclusion are crucial. Many companies leverage Employee Resource Groups (ERGs) to help. ERGs are simply volunteer-led teams that are responsible for supporting colleagues and driving business goals. Usually they are formed around common interests, backgrounds or demographics (examples include gender, ethnicity, religious affiliation). With the workplace completely shifting and companies becoming highly geographically distributed, it opened up a need for a new type of ERG.
An Innovation in ERGs to Unify Everyone.
The new Virtual Employee Resource Group uses the same volunteer methods, but is distinctly designed to improve collaboration, inclusion and business results between distributed employees. It focuses on helping employees engage across distance to improve operations, culture—and with the support of DEI —fully integrate the company’s HR, IT, Real Estate and Business strategies.
Our Founder, Sacha Connor, pioneered the first and most successful Virtual Workforce ERG in the country while working at the Fortune 500 company, Clorox. And more companies are finding it to be an important step forward to winning in today’s world of work.
The Insider Approach: Implement a Self-Sustaining Virtual Workforce ERG. Future Proof Your Organization.
Choose The Hands-On ERG Plan That’s Right for You
The Basics
- Analyze your specific situation through stakeholder interviews
- Lead a workshop with key stakeholders to review findings, teach the ERG basics and outline a high-level plan
Co-Development
The Basics, Plus:
- Personalized coaching to get the ERG up and running
- Help recruit senior leaders as sponsors and advisors
- Data analysis through HR, or a custom survey to create data unique to your organization
- Lead development of mission, objective, strategies and tactics, leadership structure — and outline responsibilities
Full Development and Leadership
The Basics and Co-Development, Plus:
- Leading the ERG throughout its start-up
- Help recruit for ERG committee positions
- Develop 18-month tactical plan with ERG leadership team
Why Do You Need a Virtual Workforce ERG? Every Business Area Is A Reason.
Improve Business Results and Culture. Influence the C-Suite.
- Global and national employee communities can support each other in driving business through virtual work
- Employees are always connected and united, regardless of location
- The ERG partners with HR, Real Estate, and IT for flawlessly integrated workforce and workplace strategies
- The group guides the C-Suite in how to adapt for the future of work
Retention and Recruitment Lever
- Top employees can be retained if needing to move for personal reasons
- New talent can be attracted by flexibility, especially in competitive markets
- The ERG can partner with HR to develop a hybrid or remote work policy, highlighting employee input
IT Strategies Enhance and Evolve Rapidly
- The ERG acts as a learning lab for IT to test tools before they are implemented
- The ERG becomes a distribution channel for IT to communicate with employees, and train them on new tools
So ask yourself. Are you prepared with the tools, skill sets and virtual workforce mindsets to create 100% inclusion?
Our Founder Developed the Very First Virtual Workforce ERG.

Opportunity:
Further support and connect the company’s distributed workforce
Solution:
Create a Virtual Workforce ERG that works in partnership with HR, IT and the C-Suite
- Over 750 global members, across 21 countries and 55 locations
- Only 15% fully remote, 85% work in Clorox office sites
Click to view larger:
Clorox Company Case Study
ORBIT is the Clorox company’s virtual workforce Employee Resource Group (ERG). It is an innovative ERG that was born out of personal need and passion.
In 2010, two of the company’s marketing leaders, Sacha Connor and Kyra Zeroll,
Sacha and Kyra quickly became a success and catalyst within the company, connecting in one-on-one meetings, sharing tips on how to lead and manage when fully remote, and in 2013 formalized ORBIT with the support of the company’s Director of Diversity and Inclusion, and Executive Sponsors in the C-suite. News of the group spread and employees from all different Clorox functions and office locations in the US and internationally were interested in what ORBIT had to offer.
Strong relationships with HR and IT drove ORBIT’s impact. The ERG leveraged this connection to influence new technology choices, pilot new platforms before company-wide rollout and assist with training employees on using new tools. The collaboration platforms even became a key resource to enable virtual corporate training, and overall, employees became more connected and included.
ORBIT has become a tool to aid in difficult tasks like consolidating three countries into one geographically dispersed business unit, and it’s even been used to create tactics to mitigate how unconscious distance bias — our brain’s natural tendency to put more value on people and things that are closer to us than further away — can negatively impact decision making.
ORBIT is now one of nine resource groups at Clorox, including groups that represent the interests of Asian, black, Latino, LGBTQIA, women’s and veterans. But today it remains the largest, growing group at the company.
Virtual Work Leadership Training

One Team. One Future. Never One Place.
Speaking Services

Speaking Virtual to Leadership
Virtual Work Leadership Training
Speaking Services

One Team. One Future. Never One Place.

Speaking Virtual to Leadership
Additional Services
Negotiating Remote
Make the right virtual case with an Insider Strategy.
Lead
Plug us in to run your virtual meetings, brainstorming sessions and conferences.
Partner
Introduce us to your new tech platform, tool or software for remote work—so that we can share it with our clients and our following.